Table 46 Sept 2026From “What is AI demand forecasting? A forecast is a system, not an oracle”

What evidence should a sales forecast carry?

Table 4What evidence should a sales forecast carry?

Evidence field	Review question	Why it stays visible
Target and unit	What outcome is forecast, and at which grain?	A revenue forecast is not an opportunity-count forecast
Population and exclusions	Which records or units enter the forecast?	A changed population can look like a changed model
Cutoff and horizon	What information was available, and when does the period close?	Hindsight and unlike windows do not enter silently
Baseline and intervention	What model or human change produced the final value?	A final number without its baseline cannot be audited
Later actual	Which reconciled observation evaluates the forecast?	An open status is not an outcome
Decision and disposition	What action followed, and who accepted the evidence?	Evaluation remains separate from execution

Swipe or scroll horizontally if the table is wider than your screen.

Source: Table from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-ai-demand-forecasting-fig04.png

From the essay

Revenue operations & AI

What is AI demand forecasting? A forecast is a system, not an oracle

AI demand forecasting needs a target, horizon, information cutoff, override boundary, and later actual. Automation alone is not forecast governance.

6 Sept 2026

Read the essay

This exhibit belongs to an essay: the numbers live here, the argument lives there.

Cite or embed

APA 7

Isoglu, S. (2026). What evidence should a sales forecast carry? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-ai-demand-forecasting-fig04/

BibTeX

@misc{isoglu-2026-what-is-ai-demand-forecasting-fig04,
  author = {Isoglu, Sinan},
  title = {{What evidence should a sales forecast carry?}},
  year = {2026},
  howpublished = {Table 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-ai-demand-forecasting-fig04/},
  note = {From the essay {What is AI demand forecasting? A forecast is a system, not an oracle}}
}

Embed this exhibit

Copy this HTML to use the PNG exhibit on your site with its source line and a link back to the exhibit page.

<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-ai-demand-forecasting-fig04/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-ai-demand-forecasting-fig04.png" alt="Table 4: What evidence should a sales forecast carry?" width="3200" height="2400">
  </a>
  <figcaption>Table 4: What evidence should a sales forecast carry?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-ai-demand-forecasting-fig04/">View exhibit</a>.</figcaption>
</figure>