Figure 34 Sept 2026From “What is a buying committee?”

How do you audit your own committee coverage?

Figure 3How do you audit your own committee coverage?

Source: Diagram from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-a-buying-committee-fig05.png

From the essay

Go-to-market strategy

What is a buying committee?

A buying committee is the group involved in a B2B purchase decision. Map possible roles, decision rights, concerns and next steps.

4 Sept 2026

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APA 7

Isoglu, S. (2026). How do you audit your own committee coverage? [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig05/

BibTeX

@misc{isoglu-2026-what-is-a-buying-committee-fig05,
  author = {Isoglu, Sinan},
  title = {{How do you audit your own committee coverage?}},
  year = {2026},
  howpublished = {Figure 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig05/},
  note = {From the essay {What is a buying committee?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig05/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-buying-committee-fig05.png" alt="Figure 3: How do you audit your own committee coverage?" width="3200" height="2400">
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  <figcaption>Figure 3: How do you audit your own committee coverage?. Source: Diagram from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig05/">View exhibit</a>.</figcaption>
</figure>