← Every exhibit

Table Table 2 Growth that compounds

Comprehensive Topical Taxonomy and Architectural Variants

Business Model ArchetypeAtomic Economic UnitPrimary Direct Cost Drivers (CTS)Healthy Contribution Margin %Target Payback HorizonBenchmark LTV:CAC Ratio
Enterprise B2B SaaSContracted Enterprise AccountDedicated CSM, cloud compute, custom SLAs75% to 85%12 to 18 months4.0x to 6.0x
Product-Led Growth (PLG)Active Workspace / TeamSelf-serve onboarding, database storage, APIs80% to 90%6 to 12 months3.5x to 5.0x
Two-Sided MarketplaceCompleted Order / TransactionPayment processing, fraud losses, buyer support15% to 35% (Take Rate)Instant to 3 months2.5x to 4.0x
Usage / Cloud InfrastructureMetered Compute / Storage UnitRaw cloud infrastructure, GPU hosting, data egress64% to 75%9 to 15 months4.5x to 7.0x
Tech-Enabled ServicesMonthly Retainer / Client PodDirect professional labor, project management40% to 55%4 to 8 months2.5x to 3.5x

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.