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Figure 4From “What AI did to cost of goods sold is not visible in the line everyone quotes.”

The three numbers off your own cloud bill

Three columns, six monthly rows. This is the only version of the 23% figure that means anything: yours, on your own products.

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Figure 4The three numbers off your own cloud bill

A three-column worksheet with six monthly rows: inference spend as a share of the revenue of the products that use it, cost per active account on the AI surface, and whether each contract prices the thing that scales.Inference spend shareOf the revenue of the productsthat use it, not of total revenue.Cost per active AI accountOn the AI surface, this month.Contracts pricing what scalesDoes the contract price thething that scales: yes or no.Six monthly passes. The trend is the answer; a single month is noise.

Source: Author's own worksheet.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04.png

From the essay

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APA 7

Isoglu, S. (2026). The three numbers off your own cloud bill [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04/

BibTeX
@misc{isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04,
  author = {Isoglu, Sinan},
  title = {{The three numbers off your own cloud bill}},
  year = {2026},
  howpublished = {Figure 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04/},
  note = {From the essay {What AI did to cost of goods sold is not visible in the line everyone quotes.}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04/">
    <img src="https://isoglu.com/social/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04.png" alt="Figure 4: The three numbers off your own cloud bill" width="3200" height="2400">
  </a>
  <figcaption>Figure 4: The three numbers off your own cloud bill. Source: Author&#39;s own worksheet. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig04/">View exhibit</a>.</figcaption>
</figure>

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