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Figure 1From “What AI did to cost of goods sold is not visible in the line everyone quotes.”

The panel summary: three weightings, one direction

Every weighting rises between one and three points across the window. The dispute is not about the direction; it is about whether this line could show an AI effect at all.

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Figure 1The panel summary: three weightings, one direction

A grouped bar chart comparing three gross-margin weightings in 2022Q1 and 2026Q1. Revenue-weighted gross margin rises from 73.9 to 75.4 percent, equal-weighted gross margin from 70.8 to 72.6 percent, and the median firm from 72.6 to 75.4 percent. All three measures rise over the panel window.2022Q12026Q10%20%40%60%80%100%73.9%75.4%Revenue-weighted70.8%72.6%Equal-weighted72.6%75.4%Median firmWeightingGross margin (%)

Source: SEC EDGAR XBRL company facts; balanced panel of 53 BVP Nasdaq Emerging Cloud Index constituents, 2022Q1 to 2026Q1, 901 firm-quarters. Panel, code and exclusions: isoglu.com/research/gross-margin-panel/.

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APA 7

Isoglu, S. (2026). The panel summary: three weightings, one direction [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01/

BibTeX
@misc{isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01,
  author = {Isoglu, Sinan},
  title = {{The panel summary: three weightings, one direction}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01/},
  note = {From the essay {What AI did to cost of goods sold is not visible in the line everyone quotes.}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01.png" alt="Figure 1: The panel summary: three weightings, one direction" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: The panel summary: three weightings, one direction. Source: SEC EDGAR XBRL company facts; balanced panel of 53 BVP Nasdaq Emerging Cloud Index constituents, 2022Q1 to 2026Q1, 901 firm-quarters. Panel, code and exclusions: isoglu.com/research/gross-margin-panel/. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-ai-did-to-cost-of-goods-sold-fig01/">View exhibit</a>.</figcaption>
</figure>