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Table 3From “Retention should be ranked by profit, not churn alone”

How can marketing teams construct an auditable profit-ranked retention scorecard?

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Table 3How can marketing teams construct an auditable profit-ranked retention scorecard?

Review fieldRequired question
InterventionWhat exactly is being offered, changed, or withheld?
IncrementalityCompared with what would have happened without the intervention?
EconomicsWhich revenue, cost, and cash-flow items enter the calculation?
CapacityHow many contacts, offers, or service actions can be delivered?
ValidationWhat outcome and horizon will tell the team whether the ranking worked?

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Source: Table from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03.png

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APA 7

Isoglu, S. (2026). How can marketing teams construct an auditable profit-ranked retention scorecard? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03/

BibTeX
@misc{isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03,
  author = {Isoglu, Sinan},
  title = {{How can marketing teams construct an auditable profit-ranked retention scorecard?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03/},
  note = {From the essay {Retention should be ranked by profit, not churn alone}}
}
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