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Table 2From “What is activation rate? The first value event must be observable”

Activation rate vs retention rate: which metric answers which question?

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Table 2Activation rate vs retention rate: which metric answers which question?

MetricObject to freezeQuestion it answersWhat it cannot establish alone
Activation rateCohort entry, first-value event, unit grain, and observation windowWhich eligible units reached first value?Durable adoption or retention causality
Retention rateRetention entry, survival or renewal rule, unit grain, and outcome horizonWhich units remained under the later rule?That an earlier activation event caused survival

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). Activation rate vs retention rate: which metric answers which question? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig02/

BibTeX
@misc{isoglu-2026-what-is-activation-rate-fig02,
  author = {Isoglu, Sinan},
  title = {{Activation rate vs retention rate: which metric answers which question?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig02/},
  note = {From the essay {What is activation rate? The first value event must be observable}}
}
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