Figure 2From “Porter's five forces: industry explains less than the firm does”
Which pressures do Porter's five forces name?
Figure 2Which pressures do Porter's five forces name?
Source: Diagram from this essay. Sources and interpretation are given in the article.

From the essay
Go-to-market strategy
Porter's five forces: industry explains less than the firm does
Porter's five forces map pressures on industry profits. In three studies, firms differ more than industries do; in the middle of the pack the gap closes.
Read the essayThis exhibit belongs to an essay: the numbers live here, the argument lives there.
Cite or embed
Related exhibits

Figure 1Figure
Porter's five forces question in the data: industry and firm effects on profit variance in three studies
Porter's five forces: industry explains less than the firm does

Figure 3Figure
Five forces analysis and noisy industry averages: the chance that a high average hides a below-average stable industry effect
Porter's five forces: industry explains less than the firm does

Figure 4Figure
Five forces and the middle of the pack: variance components after removing each industry's leaders and losers
Porter's five forces: industry explains less than the firm does
Contact
Bring the question you're working on.
Research, a guest lecture, or a commercial question.