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Table 1From “One intangible-assets system, two useful views”

The Two Views of Intangible Assets

One underlying evidence base produces two distinct views. Neither is merely an abridged version of the other.

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Table 1The Two Views of Intangible Assets

DimensionThe Operating View (Steering)The External View (Transaction / Diligence)
Primary ReaderProcess Owner, Commercial ExecutiveExternal Counterparty (Buyer, Lender, Auditor)
Core QuestionWhat operational action do we take next?What is the verifiable quality and risk of this asset?
GranularityProcess-level, driver-specific, identifiableAggregate, comparable, standardized
ControllabilityHigh (direct operational levers)Low to Medium (outcome valuation & risk bounds)
CadenceWeekly, monthly, continuousDeal-episodic, annual
StandardPredictive utility & operational validityMateriality, auditability, documentation
Failure ModeVanity scorecard without a decision ownerUnread narrative denominated in no consuming process

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Source: Design synthesis based on Liu & Wang (2012) and empirical findings in Nielsen et al. (2017), BMWi (2013), and § 13 UG 2002. The operational framework is the author’s own.

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APA 7

Isoglu, S. (2026). The Two Views of Intangible Assets [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-one-intangible-assets-system-two-useful-views-fig01/

BibTeX
@misc{isoglu-2026-one-intangible-assets-system-two-useful-views-fig01,
  author = {Isoglu, Sinan},
  title = {{The Two Views of Intangible Assets}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-one-intangible-assets-system-two-useful-views-fig01/},
  note = {From the essay {One intangible-assets system, two useful views}}
}
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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-one-intangible-assets-system-two-useful-views-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-one-intangible-assets-system-two-useful-views-fig01.png" alt="Table 1: The Two Views of Intangible Assets" width="3200" height="2400">
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  <figcaption>Table 1: The Two Views of Intangible Assets. Source: Design synthesis based on Liu &amp; Wang (2012) and empirical findings in Nielsen et al. (2017), BMWi (2013), and § 13 UG 2002. The operational framework is the author’s own. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-one-intangible-assets-system-two-useful-views-fig01/">View exhibit</a>.</figcaption>
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