Table 131 Aug 2026From “Market-entry mode trades control for learning and reversibility”

How should corporate development teams maintain a mode commitment ledger?

Table 1How should corporate development teams maintain a mode commitment ledger?

Decision field	Question to answer	Evidence or boundary to record
Decision purpose	What are we trying to gain or learn through this mode?	Access, revenue, capability, relationship, speed, or a named uncertainty
Control required	Which decision must the firm direct itself?	Operating standard, customer information, staffing, price, service, or governance right
Knowledge missing	What cannot be answered reliably from current evidence?	Market-specific question, relationship question, operational question, and confidence
Relationship position	Who gives the firm access, and what creates reciprocal commitment?	Partner, agent, customer, target organization, local hire, or no established relationship
Resource commitment	Which people, systems, capital, and time become tied to the market?	Amount, specificity, integration, horizon, and alternative use
Reversibility	What would be hard to redirect if the route is stopped?	Stranded resource, relationship loss, credibility cost, or contractual boundary
Integration and learning work	What must be built, translated, combined, or unlearned?	Owner, time lag, dependency, and evidence that learning is entering the firm
Smallest next test	What is the smallest commitment that can answer the current question?	Activity, observation, decision owner, and stop condition
Scale trigger	What observation justifies a larger commitment?	Outcome, comparison, date, threshold rationale, and next review

Swipe or scroll horizontally if the table is wider than your screen.

Source: Table from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02.png

From the essay

Go-to-market strategy

Market-entry mode trades control for learning and reversibility

An entry mode is a commitment design. Compare control, learning, resource specificity, relationship dependence, and reversibility before choosing a route.

31 Aug 2026

Read the essay

This exhibit belongs to an essay: the numbers live here, the argument lives there.

Cite or embed

APA 7

Isoglu, S. (2026). How should corporate development teams maintain a mode commitment ledger? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02/

BibTeX

@misc{isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02,
  author = {Isoglu, Sinan},
  title = {{How should corporate development teams maintain a mode commitment ledger?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02/},
  note = {From the essay {Market-entry mode trades control for learning and reversibility}}
}

Embed this exhibit

Copy this HTML to use the PNG exhibit on your site with its source line and a link back to the exhibit page.

<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02.png" alt="Table 1: How should corporate development teams maintain a mode commitment ledger?" width="3200" height="2400">
  </a>
  <figcaption>Table 1: How should corporate development teams maintain a mode commitment ledger?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig02/">View exhibit</a>.</figcaption>
</figure>