Figure 131 Aug 2026From “Market-entry mode trades control for learning and reversibility”

Conceptual commitment and redirectability by route

The chart displays one author-generated commitment dimension. The mode commitment ledger keeps control, learning, relationship dependence, integration work, and validation separate.

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Figure 1Conceptual commitment and redirectability by route

Source: Author-generated conceptual ordering grounded in Johanson and Vahlne (1977, 2009), Barkema and Vermeulen (1998), and Barkema, Bell and Pennings (1996). Code 1 means easier to redirect resources and code 3 means harder to redirect them in this conceptual design. The codes are not measured mode scores, a universal ranking, or a performance forecast.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01.png

Source and evidence

Each line names a claim related to this exhibit, its source, and how it was checked.

A JV77-C4 Commitment has an amount and a degree, and specialisation drives the degree: "The more specialized the resources are to the specific market" "the greater is the degree of commitment"johanson-vahlne-1977-internationalization-process
A JV77-C5 The two kinds of knowledge are distinguished in the paper: "We can also distinguish" "between general knowledge and market-specific" knowledge, the latter gained mainly through market experiencejohanson-vahlne-1977-internationalization-process
A JV09-C5 The reason for adding knowledge creation is relational: "new knowledge is developed in relationships"johanson-vahlne-2009-liability-of-outsidership
A BV98-C5 The mechanism the authors give for the acquisition side: "The acquired firm needs to unlearn" old routines in technology, rules, procedures, conventions and strategiesbarkema-vermeulen-1998-start-up-or-acquisition
A BBP96-C2 The double layer is the authors' own term: "Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in" double-layered acculturation, "signaling adjustment to both a foreign national and an alien corporate culture"barkema-bell-pennings-1996-foreign-entry-learning
A BBP96-C3 Where the learning shows up, in the authors' words: "the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block"barkema-bell-pennings-1996-foreign-entry-learning

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

Go-to-market strategy

Market-entry mode trades control for learning and reversibility

An entry mode is a commitment design. Compare control, learning, resource specificity, relationship dependence, and reversibility before choosing a route.

31 Aug 2026

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APA 7

Isoglu, S. (2026). Conceptual commitment and redirectability by route [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01/

BibTeX

@misc{isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01,
  author = {Isoglu, Sinan},
  title = {{Conceptual commitment and redirectability by route}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01/},
  note = {From the essay {Market-entry mode trades control for learning and reversibility}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01.png" alt="Figure 1: Conceptual commitment and redirectability by route" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: Conceptual commitment and redirectability by route. Source: Author-generated conceptual ordering grounded in Johanson and Vahlne (1977, 2009), Barkema and Vermeulen (1998), and Barkema, Bell and Pennings (1996). Code 1 means easier to redirect resources and code 3 means harder to redirect them in this conceptual design. The codes are not measured mode scores, a universal ranking, or a performance forecast. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-market-entry-mode-trades-control-for-learning-and-reversibility-fig01/">View exhibit</a>.</figcaption>
</figure>