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Table 1From “Growth needs an exploration-exploitation portfolio”

The two-horizon growth portfolio card

Separate current-engine execution from future-option search, then give each mode an appropriate learning test.

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Table 1The two-horizon growth portfolio card

Synthetic portfolio viewExplorationExploitation
Illustrative share of attention35%65%
Primary questionWhat could become valuable?What can become reliable now?
Typical activitySearch, variation, experimentRefine, choose, produce, implement
Evidence of progressLearning that changes a next decisionRepeatable performance under a declared boundary
Main failure signalNovelty without selection or transferCurrent efficiency with a shrinking option set

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Source: Author's synthetic translation of March (1991), O'Reilly and Tushman (2013), and Atuahene-Gima (2005). Portfolio shares and labels are illustrative and do not describe a live organization.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01.png

Source and evidence

Each line names a claim related to this exhibit, its source, and how it was checked.

  • A MAR91-C1 Exploration involves search, variation, experimentation, and innovation, while exploitation involves refinement, choice, production, and implementation.March. (1991)
  • A MAR91-C2 Organizational learning faces a tension because systems that favor exploitation can improve current returns while reducing long-run adaptability, whereas excessive exploration can undermine competence and returns.March. (1991)
  • A MAR91-C3 The balance between exploration and exploitation is shaped by feedback, socialization, competition, and the time horizon over which learning is evaluated.March. (1991)
  • A OT13-C1 The definition, verbatim: ambidexterity is "the ability of an organization to both explore and exploit"O'Reilly & Tushman. (2013)
  • A OT13-C2 The two regimes are named in the same sentence: mature markets "where efficiency control and incremental improvement are prized" against new ones "where flexibility autonomy and experimentation are needed"O'Reilly & Tushman. (2013)
  • A ATU05-C1 The dilemma in the author's words: "how to exploit existing product innovation competencies competence exploitation while avoiding their dysfunctional rigidity effects by renewing and replacing them with entirely new competencies competence exploration"Atuahene-Gima. (2005)
  • A ATU05-C2 The proposed resolution: "customer and competitor orientations ensure simultaneous investments in exploiting existing product innovation competencies and exploring new ones"Atuahene-Gima. (2005)
  • A ATU05-C3 And the outcome side, including the moderator: "competence exploitation and exploration have opposing relationships with incremental and radical innovation performance", while "the relationship between competence exploration and radical innovation performance is positively moderated by interfunctional coordination"Atuahene-Gima. (2005)

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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APA 7

Isoglu, S. (2026). The two-horizon growth portfolio card [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01/

BibTeX
@misc{isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01,
  author = {Isoglu, Sinan},
  title = {{The two-horizon growth portfolio card}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01/},
  note = {From the essay {Growth needs an exploration-exploitation portfolio}}
}
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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01.png" alt="Table 1: The two-horizon growth portfolio card" width="3200" height="2400">
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  <figcaption>Table 1: The two-horizon growth portfolio card. Source: Author&#39;s synthetic translation of March (1991), O&#39;Reilly and Tushman (2013), and Atuahene-Gima (2005). Portfolio shares and labels are illustrative and do not describe a live organization. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-growth-needs-an-exploration-exploitation-portfolio-fig01/">View exhibit</a>.</figcaption>
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