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Table 1From “External information becomes innovation through absorptive capacity”

Why is external market data collection insufficient for commercial innovation?

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Table 1Why is external market data collection insufficient for commercial innovation?

StateQuestionFailure if skipped
External signalWhat new information entered the organization's boundary?A later idea is treated as if it appeared from nowhere.
RecognitionWhy might this information matter to the organization's work?Collection is called capability.
AssimilationWhat does the signal mean in the relevant domain and context?A summary is mistaken for understanding.
ApplicationWhich product, process, offer, or decision uses the interpreted knowledge?Learning remains detached from action.
OutcomeWhat observable change qualifies as innovation for this review?Activity is treated as an innovation result.

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). Why is external market data collection insufficient for commercial innovation? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-external-information-becomes-innovation-through-absorptive-capacity-fig01/

BibTeX
@misc{isoglu-2026-external-information-becomes-innovation-through-absorptive-capacity-fig01,
  author = {Isoglu, Sinan},
  title = {{Why is external market data collection insufficient for commercial innovation?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-external-information-becomes-innovation-through-absorptive-capacity-fig01/},
  note = {From the essay {External information becomes innovation through absorptive capacity}}
}
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