Table 211 Sept 2026From “Acquisition growth loops need a declared entry event”

What data do growth loops require?

Table 2What data do growth loops require?

Data object	Minimum record	Why it matters
Loop and unit identity	Loop version, entrant ID, unit type, recipient ID, and starting population	Prevents accounts, users, contacts, and recipients from being mixed.
Entry	Entry event, timestamp, eligibility rule, source, and cohort	Fixes the denominator and the starting period.
Action and transfer	Actor, action, channel, recipient, delivery, and acceptance event	Separates an attempted action from a received output.
Next-entry eligibility	Qualifying event, deduplication key, exclusion reason, and window close	Makes the numerator auditable and prevents existing units being counted as new.
Reward and cost	Incentive, channel, service effort, payer, amount, currency, and cost date	Keeps an output or reward from being mistaken for free growth.
Outcome	Outcome event, comparison, contribution or margin field, and outcome horizon	Keeps later value separate from the entry event and from causal interpretation.
Governance	Schema version, permission status, owner, reviewer, and review date	Makes changes and unresolved fields visible over time.

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

Acquisition growth loops need a declared entry event

An acquisition growth loop is measurable only when action, transfer, eligibility, reward cost, and the next outcome are defined under one boundary.

11 Sept 2026

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Isoglu, S. (2026). What data do growth loops require? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig02/

BibTeX

@misc{isoglu-2026-growth-loops-need-a-declared-entry-event-fig02,
  author = {Isoglu, Sinan},
  title = {{What data do growth loops require?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig02/},
  note = {From the essay {Acquisition growth loops need a declared entry event}}
}

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    <img src="https://isoglu.com/social/isoglu-2026-growth-loops-need-a-declared-entry-event-fig02.png" alt="Table 2: What data do growth loops require?" width="3200" height="2400">
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  <figcaption>Table 2: What data do growth loops require?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig02/">View exhibit</a>.</figcaption>
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