← Every exhibit
How does sales digitization simultaneously alter effectiveness and job insecurity?
| Outcome | Question | What it does not prove |
|---|---|---|
| Sales effectiveness | Did the selling activity become more effective under the study's measure? | That the change improved every role or task. |
| Job insecurity | Did concern about continued employment or work role increase? | That jobs will disappear or that the concern is irrational. |
| Capability | Which knowledge and skills are now required? | That training alone will solve the transition. |
| Control | Which activity, behavior, or outcome becomes more visible or governed? | That more visibility is automatically better management. |
| Communication | What strategy and role change were explained? | That a message creates trust or adoption by itself. |
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Reference & Evidence
Source: Table from this essay. Sources and interpretation are given in the article.
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