Table 11 Sept 2026From “Digitization changes sales effectiveness and job insecurity”

How does sales digitization simultaneously alter effectiveness and job insecurity?

Table 1How does sales digitization simultaneously alter effectiveness and job insecurity?

Outcome	Question	What it does not prove
Sales effectiveness	Did the selling activity become more effective under the study's measure?	That the change improved every role or task.
Job insecurity	Did concern about continued employment or work role increase?	That jobs will disappear or that the concern is irrational.
Capability	Which knowledge and skills are now required?	That training alone will solve the transition.
Control	Which activity, behavior, or outcome becomes more visible or governed?	That more visibility is automatically better management.
Communication	What strategy and role change were explained?	That a message creates trust or adoption by itself.

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Revenue operations & AI

Digitization changes sales effectiveness and job insecurity

Digitization can improve sales effectiveness and heighten job-insecurity concerns: review capability, control, communication, and risk together.

1 Sept 2026

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Isoglu, S. (2026). How does sales digitization simultaneously alter effectiveness and job insecurity? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-digitization-changes-sales-effectiveness-and-job-insecurity-fig01/

BibTeX

@misc{isoglu-2026-digitization-changes-sales-effectiveness-and-job-insecurity-fig01,
  author = {Isoglu, Sinan},
  title = {{How does sales digitization simultaneously alter effectiveness and job insecurity?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-digitization-changes-sales-effectiveness-and-job-insecurity-fig01/},
  note = {From the essay {Digitization changes sales effectiveness and job insecurity}}
}

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