Table 7From “What is growth accounting? Separate new, retained, expanded, and lost revenue”
Why does growth accounting fail?
Table 7Why does growth accounting fail?
| Failure pattern | Boundary to inspect | Evidence to retain | Safe disposition |
|---|---|---|---|
| Beginning base changes mid-period | Scope and effective date | Version, included items, and change reason | Rebuild or disclose the boundary change. |
| New revenue enters the retention base | Unit identity | First eligible date and prior status | Remove from retention denominator. |
| Price and usage are mixed | Movement driver | Contract, price, seat, usage, and residual fields | Split or name the residual. |
| Churn is dated inconsistently | Loss event | Cancellation, service end, credit, and recognition dates | Apply one effective-date rule. |
| Customer and revenue bridges are merged | Grain | Account, line, currency, and aggregation level | Rebuild each bridge separately. |
| Residual absorbs material movements | Classification completeness | Residual amount, definition, and trend | Escalate for review instead of hiding it. |
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Growth that compounds
What is growth accounting? Separate new, retained, expanded, and lost revenue
Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.
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