Table 1From “A marketplace is both referee and competitor”
Two bounded marketplace governance packages
A platform's role, governance mechanism, structural condition, and measured outcome should travel together.
Table 1Two bounded marketplace governance packages
| Governance record | Structural condition | Reported reading | What it does not prove |
|---|---|---|---|
| Monitoring plus platform investment | Infrastructure supports the rule and the platform observes participant conduct | The monitoring-performance association is strengthened in the Sen et al. study | It does not prove higher platform profit or a causal effect in every market |
| Procedural fairness plus self-participation | The platform participates and must make its process credible to affected parties | The fairness-performance association is strengthened in the Sen et al. study | It does not erase the platform's incentive conflict or prove neutrality |
| Role and data ledger | The platform is rule-maker, intermediary, participant, and data holder where applicable | The organization can state who sees what and who decides | Disclosure does not prove fair use or improved performance |
| Outcome ledger | Seller performance, buyer experience, participant access, and platform economics remain separate | The evidence can be matched to the decision it informs | One outcome cannot stand in for the others |
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Source: Sen, Kumar, Dubey & Gupta (2023), Rösch (2024), and Homburg, Vomberg & Muehlhaeuser (2020). The packages and ledger fields are the author's synthesis; the table does not promise platform or seller financial performance.
Source and evidence
Each line names a claim related to this exhibit, its source, and how it was checked.
- B SKDG23-C1 A two-sided B2B electronic market is a triadic system with a platform firm coordinating buyer and seller participantsSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C2 In the reported model, platform monitoring and procedural fairness are positively associated with buyer-perceived seller performanceSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C3 Platform self-participation weakens the positive monitoring-performance association and strengthens the positive procedural-fairness-performance associationSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C4 Platform investments strengthen the positive monitoring-performance association and weaken the positive procedural-fairness-performance associationSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C5 The two-wave study retains 184 usable buyer-side responses covering 82 unique platforms after its screening and missing-data stepsSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C6 The study measures seller performance from the buyer's perspective as delivered to buyers, not as platform financial performanceSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C7 The paper presents two process-structure packages: self-participation with fairness, and platform investments with monitoringSen, Kumar, Dubey & Gupta. (2023)
- B SKDG23-C8 The survey design and buyer-perceived outcome bound the findings and do not establish a universal causal effect for every marketplaceSen, Kumar, Dubey & Gupta. (2023)
- B MRC27-C1 A marketplace governance review should record the platform as rule-maker, participant, and data holder wherever those roles overlapAuthor framework grounded in Rösch (2024) and Sen et al. (2023)
- B MRC27-C2 Monitoring, procedural fairness, platform investment, and self-participation are distinct governance fieldsAuthor framework grounded in Sen et al. (2023)
- B MRC27-C3 A control package is a testable governance choice, not a universal recommendationAuthor framework grounded in Sen et al. (2023) and Homburg et al. (2020)
- B MRC27-C4 Seller performance, buyer experience, platform economics, and participant access are separate outcomesAuthor framework grounded in Sen et al. (2023), Rösch (2024), and Homburg et al. (2020)
- B MRC27-C5 A platform's dual role requires disclosure of incentive conflicts and the evidence boundary behind any performance claimAuthor framework grounded in Rösch (2024)
Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.
From the essay
Go-to-market strategy
A marketplace is both referee and competitor
A B2B marketplace governs sellers while changing incentives. Separate monitoring, fairness, investment, and self-participation before choosing controls.
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