Table 51 Sept 2026From “An ecosystem strategy is an alignment structure, not a partner list”

How should value proposition governance work?

Table 5How should value proposition governance work?

Control point	Accountable owner	Minimum record	Escalation trigger
Focal promise	Commercial or product owner	Version, audience, outcome, and change reason	Promise changes without a structure review
Activities and positions	Structure owner	Required work, actor, position, and decision right	Work is unowned, duplicated, or blocked
Links and dependencies	Operational owners	Input, timing, information, incentive, and recovery path	A dependency fails or lacks a recovery owner
Economics	Finance and commercial owner	Net revenue, cost boundary, capacity, period, and comparison	Local economic assumption is missing or breached
Evidence	Insight or analytics owner	Source, population, outcome, uncertainty, and disposition	A proposition is transferred without the required evidence
Decision and review	Decision owner	Action, rationale, approver, review date, and stop condition	Review is overdue or the decision boundary changed

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Go-to-market strategy

An ecosystem strategy is an alignment structure, not a partner list

An ecosystem strategy maps the actors, activities, positions, links, and dependencies required for a focal value proposition to materialize.

1 Sept 2026

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Isoglu, S. (2026). How should value proposition governance work? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06/

BibTeX

@misc{isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06,
  author = {Isoglu, Sinan},
  title = {{How should value proposition governance work?}},
  year = {2026},
  howpublished = {Table 5, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06/},
  note = {From the essay {An ecosystem strategy is an alignment structure, not a partner list}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06/">
    <img src="https://isoglu.com/social/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06.png" alt="Table 5: How should value proposition governance work?" width="3200" height="2400">
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  <figcaption>Table 5: How should value proposition governance work?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig06/">View exhibit</a>.</figcaption>
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