← Every exhibit
Why is a partner list not an effective channel design?
| Channel object | Question |
|---|---|
| Reach | Which customer, geography, segment, or use case becomes accessible? |
| Activity | Who creates demand, sells, implements, services, and learns? |
| Power | Which participant can influence decisions, standards, access, or resources? |
| Monitoring | Which behavior, outcome, and information can each firm observe? |
| Coordination | Which handoffs, rules, incentives, and data keep activities aligned? |
| Conflict | Which goals, territories, prices, or responsibilities can pull the channel apart? |
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Reference & Evidence
Source: Table from this essay. Sources and interpretation are given in the article.
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