Table 4From “A channel needs governance before it needs another partner”
The unresolved questions are the work
Table 4The unresolved questions are the work
| Open managerial question | Why it matters |
|---|---|
| What exactly is being governed? | A relationship, an activity, an outcome, or an interface? |
| Which power is legitimate for this task? | Influence without a clear task can look like arbitrary control |
| What information is missing? | Unobserved behavior and context weaken both coordination and accountability |
| Which conflict is productive? | A difference can reveal a design tradeoff rather than a partner defect |
| What would justify integration? | Ownership should solve a defined coordination or control problem |
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Source: Table from this essay. Sources and interpretation are given in the article.

From the essay
Revenue operations & AI
A channel needs governance before it needs another partner
A channel does not need another partner by default: first define power, monitoring, coordination, conflict, and the management question.
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