Table 125 Jul 2026From “Why growth compounds, and activity doesn't.”

The same work, in two forms

The right-hand column is not more sophisticated and need not cost more. It carries one additional requirement, that something survives the end of the cycle, and it usually pays later.

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Table 1The same work, in two forms

The work	As activity: spent when it ends	As an asset: still there next cycle
Demand generation	A campaign that books meetings this quarter	A positioning the market can repeat back to you
Pricing	A discount that closes the deal in front of you	An architecture a seller defends without escalation
Sales process	A seller who is unusually good at qualifying	A qualification standard the whole team applies
Measurement	A report explaining what happened last quarter	A model that gets corrected every cycle

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Source: Author's own classification.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-why-growth-compounds-fig02.png

From the essay

Growth that compounds

Why growth compounds, and activity doesn't.

The quiet difference between moves that make the next move easier and work that resets when the quarter ends, and why the second is much easier to fund.

25 Jul 2026

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APA 7

Isoglu, S. (2026). The same work, in two forms [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-why-growth-compounds-fig02/

BibTeX

@misc{isoglu-2026-why-growth-compounds-fig02,
  author = {Isoglu, Sinan},
  title = {{The same work, in two forms}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-why-growth-compounds-fig02/},
  note = {From the essay {Why growth compounds, and activity doesn't.}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-why-growth-compounds-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-why-growth-compounds-fig02.png" alt="Table 1: The same work, in two forms" width="3200" height="2400">
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  <figcaption>Table 1: The same work, in two forms. Source: Author&#39;s own classification. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-why-growth-compounds-fig02/">View exhibit</a>.</figcaption>
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