Table 36 Sept 2026From “What is revenue growth management? Price, volume, mix, and margin in one system”

What decisions belong in an RGM review?

Table 3What decisions belong in an RGM review?

Pattern	First review question	Do not conclude yet
Price positive, volume negative	Which price boundary changed, for which units, and under what capacity state?	That price caused the volume decline
Mix positive	Which products, terms, customers, or channels moved into the mix?	That the portfolio became more valuable in every dimension
New revenue positive	Which lines are genuinely new, and what launch or acquisition rule admits them?	That new revenue is incremental or profitable
Retained base lower	Which contraction, churn, return, or discontinued rules are inside the bucket?	That the installed base is uniformly weakening
Revenue positive, contribution lower	Which variable costs, concessions, service obligations, or returns changed?	That growth is healthy
Capacity binding	Which demand was accepted, rejected, delayed, or reallocated?	That observed sales equal unconstrained demand

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is revenue growth management? Price, volume, mix, and margin in one system

Revenue growth management connects price, volume, mix, and margin to a declared bridge. Separate arithmetic from the causal story.

6 Sept 2026

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Isoglu, S. (2026). What decisions belong in an RGM review? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-revenue-growth-management-fig04/

BibTeX

@misc{isoglu-2026-what-is-revenue-growth-management-fig04,
  author = {Isoglu, Sinan},
  title = {{What decisions belong in an RGM review?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-revenue-growth-management-fig04/},
  note = {From the essay {What is revenue growth management? Price, volume, mix, and margin in one system}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-revenue-growth-management-fig04/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-revenue-growth-management-fig04.png" alt="Table 3: What decisions belong in an RGM review?" width="3200" height="2400">
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  <figcaption>Table 3: What decisions belong in an RGM review?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-revenue-growth-management-fig04/">View exhibit</a>.</figcaption>
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