Table 6From “What is product-led growth? Product usage is not a growth loop”
What should a product-led growth dashboard show?
Table 6What should a product-led growth dashboard show?
| Dashboard layer | Field | Review question | Stop condition |
|---|---|---|---|
| Entry | Eligible unit, event, and window | Who entered the product path? | Population changes without a versioned rule. |
| Threshold | Event definition and qualification status | Which units crossed the rule? | Activity is called intent. |
| Handoff | Receiving owner and acceptance | Was the transfer accepted? | A handoff has no receiver. |
| Constraint | Security, procurement, capacity, or fit state | What held or changed the path? | The interruption disappears from the count. |
| Feedback | Next product or commercial event | Did the path produce the next declared state? | A closed arrow replaces evidence. |
| Outcome | Outcome, comparison, and horizon | What remains unresolved? | The outcome is attributed without a design. |
Swipe or scroll horizontally if the table is wider than your screen.
Source: Table from this essay. Sources and interpretation are given in the article.

From the essay
Go-to-market strategy
What is product-led growth? Product usage is not a growth loop
Product-led growth is a commercial motion, not a usage count. Define the product trigger, handoff, feedback path, and outcome before naming a loop.
Read the essayThis exhibit belongs to an essay: the numbers live here, the argument lives there.
Cite or embed
Related exhibits

Table 4Table
How should a team interpret a product-led growth signal?
What is product-led growth? Product usage is not a growth loop

Table 7Table
How should product-led growth be read by cohort and customer segment?
What is product-led growth? Product usage is not a growth loop

Table 10Table
How should finance connect product-led growth to the P&L?
What is product-led growth? Product usage is not a growth loop
Contact
Bring the question you're working on.
Research, a guest lecture, or a commercial question.