Table 4From “What is product-led growth? Product usage is not a growth loop”
How should a team interpret a product-led growth signal?
Table 4How should a team interpret a product-led growth signal?
| Signal | Reading allowed | Next inspection | Interpretation not allowed |
|---|---|---|---|
| Product event | The unit performed a named action. | Threshold, identity, and period. | Intent or willingness to pay. |
| Threshold crossing | The unit met an activity or qualification rule. | Owner, acceptance, and constraint. | Product-market fit. |
| Accepted handoff | A seller or queue accepted the transfer. | Response, opportunity, and outcome window. | Causal sales lift. |
| Repeat entry | A distinct eligible unit or next event was recorded. | Deduplication and feedback path. | Self-sustaining growth. |
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Source: Table from this essay. Sources and interpretation are given in the article.

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Go-to-market strategy
What is product-led growth? Product usage is not a growth loop
Product-led growth is a commercial motion, not a usage count. Define the product trigger, handoff, feedback path, and outcome before naming a loop.
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