Table 36 Sept 2026From “What is product-led growth? Product usage is not a growth loop”

Product-led growth formula: what belongs in the numerator and denominator?

Table 3Product-led growth formula: what belongs in the numerator and denominator?

Measure	Numerator	Denominator	Boundary
Threshold coverage	Accounts with the declared product event	Eligible accounts in the observation window	Product activity is not automatically qualification.
Handoff acceptance	Accepted seller handoffs	Accounts crossing the product threshold	Acceptance is not opportunity creation.
Opportunity creation	Opportunities created	Accepted handoffs or another declared base	The base must remain stable across periods.
Repeat-entry coverage	Accounts that create a qualifying next entry	Eligible accounts at the start	A repeat event needs its own identity and time rule.

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Go-to-market strategy

What is product-led growth? Product usage is not a growth loop

Product-led growth is a commercial motion, not a usage count. Define the product trigger, handoff, feedback path, and outcome before naming a loop.

6 Sept 2026

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Isoglu, S. (2026). Product-led growth formula: what belongs in the numerator and denominator? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig04/

BibTeX

@misc{isoglu-2026-what-is-product-led-growth-fig04,
  author = {Isoglu, Sinan},
  title = {{Product-led growth formula: what belongs in the numerator and denominator?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig04/},
  note = {From the essay {What is product-led growth? Product usage is not a growth loop}}
}

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