Figure 218 Oct 2026From “What is packaging strategy?”

A packaging decision record

Write the offers and contents, the form and focus, who values what, the cost and competition conditions, and the check in separate fields.

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Figure 2A packaging decision record

Source: Author's decision worksheet. The form and focus fields follow Stremersch and Tellis (2002), pp. 56-57; the valuation, cost and competition fields follow their propositions on pp. 62, 67-68; the segment question in the valuation field follows Bakos and Brynjolfsson (1999), pp. 1613 and 1625. The fields are reader inputs; no company data is supplied.

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From the essay

Pricing & revenue architecture

What is packaging strategy?

Packaging strategy decides what a firm sells together, what it sells alone, how a bundle's price relates to its parts, and why that structure fits.

18 Oct 2026

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APA 7

Isoglu, S. (2026). A packaging decision record [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-packaging-strategy-fig02/

BibTeX

@misc{isoglu-2026-what-is-packaging-strategy-fig02,
  author = {Isoglu, Sinan},
  title = {{A packaging decision record}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-packaging-strategy-fig02/},
  note = {From the essay {What is packaging strategy?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-packaging-strategy-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-packaging-strategy-fig02.png" alt="Figure 2: A packaging decision record" width="3200" height="2400">
  </a>
  <figcaption>Figure 2: A packaging decision record. Source: Author&#39;s decision worksheet. The form and focus fields follow Stremersch and Tellis (2002), pp. 56-57; the valuation, cost and competition fields follow their propositions on pp. 62, 67-68; the segment question in the valuation field follows Bakos and Brynjolfsson (1999), pp. 1613 and 1625. The fields are reader inputs; no company data is supplied. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-packaging-strategy-fig02/">View exhibit</a>.</figcaption>
</figure>