Table 16From “What is growth accounting? Separate new, retained, expanded, and lost revenue”
What counts as evidence for a growth-accounting decision?
Table 16What counts as evidence for a growth-accounting decision?
| Evidence type | It can support | It cannot support alone | Minimum fields |
|---|---|---|---|
| Reconciliation | The components add to the ending base. | That growth is healthy or causal. | Boundary, source, components, and arithmetic. |
| Comparative | Two declared periods, segments, or paths differ. | That one intervention caused the difference. | Eligibility, comparison, timing, and uncertainty. |
| Causal | A specified effect under a defensible design. | A universal growth-accounting result. | Treatment, comparison, outcome, horizon, and assumptions. |
| Financial reporting | How movement is treated in the reporting system. | Customer motive, quality, or valuation by itself. | Recognition, margin, cash, source, and reviewer. |
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Growth that compounds
What is growth accounting? Separate new, retained, expanded, and lost revenue
Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.
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