Table 46 Sept 2026From “What is growth accounting? Separate new, retained, expanded, and lost revenue”

What does a growth-accounting strategy decide?

Table 4What does a growth-accounting strategy decide?

Strategy layer	Declare	Decision it enables	Stop condition
Object	Revenue, customer, contract, line, or another unit	Which bridge is being reviewed?	Units are mixed in one identity.
Boundary	Period, currency, scope, service rule, and effective date	Which observations are comparable?	The boundary changes without a version.
Movement	New, expansion, contraction, churn, and residual definitions	Which owner investigates the movement?	A residual hides a material change.
Evidence	Source rows, transformations, exceptions, and reviewer	Can the classification be reproduced?	A conclusion has no source trail.
Action	Decision owner, comparison, horizon, and escalation	What should happen next?	Composition is treated as cause or target.

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is growth accounting? Separate new, retained, expanded, and lost revenue

Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.

6 Sept 2026

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Isoglu, S. (2026). What does a growth-accounting strategy decide? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig05/

BibTeX

@misc{isoglu-2026-what-is-growth-accounting-fig05,
  author = {Isoglu, Sinan},
  title = {{What does a growth-accounting strategy decide?}},
  year = {2026},
  howpublished = {Table 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig05/},
  note = {From the essay {What is growth accounting? Separate new, retained, expanded, and lost revenue}}
}

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  <figcaption>Table 4: What does a growth-accounting strategy decide?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig05/">View exhibit</a>.</figcaption>
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