Table 116 Sept 2026From “What is growth accounting? Separate new, retained, expanded, and lost revenue”

How should growth accounting be bounded for B2B?

Table 11How should growth accounting be bounded for B2B?

B2B boundary	Keep visible	Do not silently infer
Account and contract	Parent-child relation, renewal term, product scope, and effective date	That an account renewal equals full contract retention
Expansion and contraction	Seats, usage, price, product, currency, and negotiated changes	That a larger contract proves customer value or satisfaction
New and lost revenue	First eligible contract, replacement, transfer, and exit rule	That a new logo or lost logo explains every revenue movement
Decision view	Commercial owner, finance owner, service burden, and review horizon	A universal B2B growth or retention threshold

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is growth accounting? Separate new, retained, expanded, and lost revenue

Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.

6 Sept 2026

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Isoglu, S. (2026). How should growth accounting be bounded for B2B? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig12/

BibTeX

@misc{isoglu-2026-what-is-growth-accounting-fig12,
  author = {Isoglu, Sinan},
  title = {{How should growth accounting be bounded for B2B?}},
  year = {2026},
  howpublished = {Table 11, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig12/},
  note = {From the essay {What is growth accounting? Separate new, retained, expanded, and lost revenue}}
}

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  <figcaption>Table 11: How should growth accounting be bounded for B2B?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig12/">View exhibit</a>.</figcaption>
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