Table 5From “What is growth accounting? Separate new, retained, expanded, and lost revenue”
How is growth accounting calculated?
Table 5How is growth accounting calculated?
| Calculation step | Required decision | Control question |
|---|---|---|
| 1. Freeze the beginning base | Which recurring items are active at the start? | Can every included item be identified? |
| 2. Define new revenue | Which units were outside the beginning base? | Are new units excluded from retention calculations? |
| 3. Define expansion and contraction | Which movement changes an existing unit? | Is the driver or residual treatment recorded? |
| 4. Define churn or loss | Which event makes a reduction effective? | Is the timing rule applied consistently? |
| 5. Reconcile the ending base | Add positive and negative components to the start. | Does the arithmetic equal the declared ending total? |
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From the essay
Growth that compounds
What is growth accounting? Separate new, retained, expanded, and lost revenue
Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.
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