Table 2From “What is channel economics? Revenue share is not channel profit”
Why is revenue share not channel profitability?
Table 2Why is revenue share not channel profitability?
| Question | Economic field | Separate control field |
|---|---|---|
| Does the route generate value now? | Contribution under the declared boundary | Cash cutoff and cost allocation |
| Can the route be repeated? | Variable service and acquisition burden | Capacity and partner governance |
| Who owns the relationship? | Not determined by contribution | Account, data, renewal, and exception rights |
| Does another route change the result? | Conflict or coordination cost | Comparable exposure and route assignment |
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Go-to-market strategy
What is channel economics? Revenue share is not channel profit
Channel economics reconciles collected revenue, route costs, service load, acquisition, conflict, and contribution. Revenue share is not channel profit.
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