Table 1From “What is channel economics? Revenue share is not channel profit”
What does channel economics mean?
Table 1What does channel economics mean?
| Field | Question it answers | What goes wrong when it is hidden |
|---|---|---|
| Booked revenue | What amount was recorded at order or contract? | Booking volume is confused with cash |
| Collected revenue | What amount was received by the cutoff? | Timing and credit risk disappear |
| Channel fee | What was paid to the intermediary or platform? | Revenue share looks like retained value |
| Discount or credit | Which concession reduced the collected amount? | Pocket price and channel comparison drift |
| Delivery and support | What variable service burden followed the route? | High-touch routes look artificially attractive |
| Incremental acquisition | What acquisition cost belongs to this route? | A channel inherits no cost and appears free |
| Conflict and coordination | What duplicated or displaced commercial work? | Concurrent routes are compared as if independent |
| Ownership and control | Who owns the customer, data, renewal, and exception? | Contribution is mistaken for relationship control |
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Go-to-market strategy
What is channel economics? Revenue share is not channel profit
Channel economics reconciles collected revenue, route costs, service load, acquisition, conflict, and contribution. Revenue share is not channel profit.
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