Table 12 Sept 2026From “What is CAC payback period?”

What cash recovery calendar worksheet exposes true break-even timing?

Table 1What cash recovery calendar worksheet exposes true break-even timing?

Month	Starting accounts	Active accounts	Cohort gross margin	Unrecovered CAC balance	Cumulative cash position
Month 0	100	0	0	-500,000	-500,000
Month 1	100	96	+38,400	-461,600	-461,600
Month 3	94	91	+36,400	-386,000	-386,000
Month 6	89	87	+34,800	-278,200	-278,200
Month 9	85	83	+33,200	-175,800	-175,800
Month 12	82	80	+32,000	-77,400	-77,400
Month 15	78	77	+30,800	+14,600	+14,600

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is CAC payback period?

CAC payback measures when cumulative gross margin recovers acquisition costs. State the margin boundary, churn and cash calendar.

2 Sept 2026

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Isoglu, S. (2026). What cash recovery calendar worksheet exposes true break-even timing? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-cac-payback-fig02/

BibTeX

@misc{isoglu-2026-what-is-cac-payback-fig02,
  author = {Isoglu, Sinan},
  title = {{What cash recovery calendar worksheet exposes true break-even timing?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-cac-payback-fig02/},
  note = {From the essay {What is CAC payback period?}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-cac-payback-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-cac-payback-fig02.png" alt="Table 1: What cash recovery calendar worksheet exposes true break-even timing?" width="3200" height="2400">
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  <figcaption>Table 1: What cash recovery calendar worksheet exposes true break-even timing?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-cac-payback-fig02/">View exhibit</a>.</figcaption>
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