Table 46 Sept 2026From “What is activation rate? The first value event must be observable”

What does an activation-rate worksheet look like?

Table 4What does an activation-rate worksheet look like?

Account	Eligible at entry	Observed action	Event day	Inside 14-day window?	Day-60 status
A-01	Yes	First report exported	4	Yes	Retained
A-02	Yes	First report exported	12	Yes	Retained
A-03	Yes	Workspace created only (setup)	Not reached	No	Retained
A-04	Yes	None / not reached	Not reached	No	Churned
A-05	Yes	First report exported	8	Yes	Churned
A-06	Yes	First report exported	19	No	Retained
A-07	Yes	Workspace created only (setup)	Not reached	No	Retained
A-08	Yes	First report exported	13	Yes	Retained

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is activation rate? The first value event must be observable

Activation rate is the share of an eligible cohort reaching a declared first-value event inside a fixed window. Define the event first.

6 Sept 2026

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Isoglu, S. (2026). What does an activation-rate worksheet look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig05/

BibTeX

@misc{isoglu-2026-what-is-activation-rate-fig05,
  author = {Isoglu, Sinan},
  title = {{What does an activation-rate worksheet look like?}},
  year = {2026},
  howpublished = {Table 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig05/},
  note = {From the essay {What is activation rate? The first value event must be observable}}
}

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  <figcaption>Table 4: What does an activation-rate worksheet look like?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig05/">View exhibit</a>.</figcaption>
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