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Figure 1From “What is activation rate? The first value event must be observable”

The activation-rate cohort worksheet

Keep the eligible cohort, first-value event, fixed window, activation count, and later outcome visible as separate objects.

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Figure 1The activation-rate cohort worksheet

An eight-row worksheet with five columns for cohort and eligibility, observed action and value event, window and timing, activation count, and later validation status.Cohort and eligibilityUnit grain, entry event,and eligibility rule.Observed action and valueeventRecord setup, the declaredfirst-value event, ornone; only the declaredvalue event counts.Window and timingEvent timestamp andfixed observationwindow.Activation countOne-time yes or nocontribution to thenumerator.Later validationSeparate day-60 statusor later outcome.Eight rows are deliberate: each synthetic account is counted once. The activation rate uses the declared cohort and window; laterstatus is not part of the numerator.

Source: Author's synthetic cohort worksheet grounded in Retana et al. (2016), Ascarza et al. (2016), and Steinhoff et al. (2025). The prompts and example values are illustrative, not benchmarks.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-activation-rate-fig04.png

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Each line names a claim related to this exhibit, its source, and how it was checked.

  • B G03-OWN-C1 Activation rate is the share of eligible units that reach a declared first-value event inside a fixed windowAuthor framework
  • B G03-OWN-C3 A reproducible activation record names unit grain, entry event, eligibility, activation event, timing, window, and counting ruleAuthor framework
  • B G03-OWN-C4 The synthetic worksheet has eight eligible units, four first-value events inside 14 days, and 4 / 8 = 50%Author synthetic arithmetic
  • B G03-OWN-C5 Setup completion and descriptive retention among activated units are separate from activation rateAuthor framework
  • B G03-OWN-C6 Changing event, cohort, unit grain, or window changes the comparison object before it proves product improvementAuthor boundary

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

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APA 7

Isoglu, S. (2026). The activation-rate cohort worksheet [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig04/

BibTeX
@misc{isoglu-2026-what-is-activation-rate-fig04,
  author = {Isoglu, Sinan},
  title = {{The activation-rate cohort worksheet}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig04/},
  note = {From the essay {What is activation rate? The first value event must be observable}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig04/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-activation-rate-fig04.png" alt="Figure 1: The activation-rate cohort worksheet" width="3200" height="2400">
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  <figcaption>Figure 1: The activation-rate cohort worksheet. Source: Author&#39;s synthetic cohort worksheet grounded in Retana et al. (2016), Ascarza et al. (2016), and Steinhoff et al. (2025). The prompts and example values are illustrative, not benchmarks. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-activation-rate-fig04/">View exhibit</a>.</figcaption>
</figure>

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