Table 24 Sept 2026From “What is account-based marketing?”

Comprehensive Financial Comparison and Valuation Impact

Table 2Comprehensive Financial Comparison and Valuation Impact

Commercial Performance Metric	Volume Demand Generation	Coordinated 3-Tier ABM	Absolute Variance	Relative Change
Total Target Accounts Engaged	Undefined (Anonymous web)	525 Vetted Accounts	N/A	Total ICP Focus
Total Enterprise Deals Won	16 closed deals	40 closed deals	+24 deals	+150.0%
Blended Opportunity Win Rate	10.0%	24.5%	+1,450 bps	+145.0%
Blended Average Deal Size (ACV)	\$60,000 ARR	\$119,000 ARR	+\$59,000	+98.3% Expansion
Total New ARR Generated	\$960,000	\$4,760,000	+\$3,800,000	+395.8% Growth
Annual Marketing Investment	\$1,200,000	\$1,200,000	\$0 (Same budget)	Identical Cost Base
Net Gross Profit Contribution	-\$432,000 (Loss)	+\$2,608,000	+\$3,040,000	Profitable Engine
Customer Acquisition Cost (CAC)	\$75,000 per deal	\$30,000 per deal	-\$45,000	-60.0% CAC Reduction
Capitalized Enterprise Value	\$6,720,000	\$33,320,000	+\$26,600,000	Massive Equity Creation

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Go-to-market strategy

What is account-based marketing?

Account-based marketing coordinates sales and marketing around high-value accounts. Treat target accounts as individual markets to allocate resources.

4 Sept 2026

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Isoglu, S. (2026). Comprehensive Financial Comparison and Valuation Impact [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-account-based-marketing-fig04/

BibTeX

@misc{isoglu-2026-what-is-account-based-marketing-fig04,
  author = {Isoglu, Sinan},
  title = {{Comprehensive Financial Comparison and Valuation Impact}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-account-based-marketing-fig04/},
  note = {From the essay {What is account-based marketing?}}
}

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