Table 14 Sept 2026From “What is account-based marketing?”

Intent Data Triangulation Architecture

Table 1Intent Data Triangulation Architecture

Intent Layer	Data Source	Observable Telemetry Signal	Operational Commercial Action
1st-Party Intent	Proprietary corporate website, product trials	Known account IP visiting pricing page, reviewing API docs	SDR initiates immediate multi-threaded outreach within 24 hours
2nd-Party Intent	B2B software review portals (G2, TrustRadius)	Target account researching vendor profile or comparing rivals	Marketing launches high-urgency competitive depositioning ads
3rd-Party Intent	B2B publisher networks (Bombora, 6sense)	Surge in search volume around core product category keywords	Account elevated from Tier 3 to Tier 2; inbound campaign triggered

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Go-to-market strategy

What is account-based marketing?

Account-based marketing coordinates sales and marketing around high-value accounts. Treat target accounts as individual markets to allocate resources.

4 Sept 2026

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APA 7

Isoglu, S. (2026). Intent Data Triangulation Architecture [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-account-based-marketing-fig03/

BibTeX

@misc{isoglu-2026-what-is-account-based-marketing-fig03,
  author = {Isoglu, Sinan},
  title = {{Intent Data Triangulation Architecture}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-account-based-marketing-fig03/},
  note = {From the essay {What is account-based marketing?}}
}

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  <figcaption>Table 1: Intent Data Triangulation Architecture. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-account-based-marketing-fig03/">View exhibit</a>.</figcaption>
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