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Table Table 1 Go-to-market & pricing

What is inside a price corridor?

FieldQuestionTypical evidence
Reference priceWhat comparison point will the buyer or seller use?Prior paid price, alternative, list, or declared anchor
FloorWhich economic or strategic boundary may not be crossed?Cost-to-serve, contribution, capacity, risk, or policy
CentreWhich point is the current working recommendation?Value evidence, comparable terms, and authority
CeilingWhich upper bound requires a different explanation or approval?Buyer value, alternatives, fairness, and market context
AuthorityWho may choose a point inside or outside the range?Role, approval, expiry, and exception rule
ReviewWhich later evidence can revise the corridor?Quote response, win-loss, realization, margin, or service outcome

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.