← Every exhibit

Figure Figure 2 Go-to-market & pricing

How much of the deliberate searching is about price

Of the searches in each cell that are either price-shaped or comparison-shaped, the share that is price-shaped. The highest is one in six; four of the six are under six per cent. The German volumes sit inside Google’s coarsest rounding band and should be read as small rather than as exact.

A horizontal bar chart of six category and market cells. The price-shaped share of each cell's price- and comparison-shaped searches is 5.0 per cent for CRM software in the United States and 10.0 in Germany, 5.6 for ERP software in the United States and 16.1 in Germany, 3.7 for project management software in the United States and 3.1 in Germany. Every bar is a stub against a full hundred per cent axis.20%40%60%80%100%CRM · US5.0%CRM · DE10.0%ERP · US5.6%ERP · DE16.1%Project management · US3.7%Project management · DE3.1%Price-shaped share of price- plus comparison-shaped searches
Vector SVG Cite Embed

Reference & Evidence

Source: Author’s analysis of DataForSEO Google Ads search volume, 12-month average to June 2026, pulled 25 July 2026. The denominator is a price- and comparison-shaped term set fixed before the pull and listed in the dataset note, not all searching in the category. Rows in the order the set was specified. The German and English modifier sets are not exact translations, and the German volumes fall in Google’s coarsest reported band.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • A Comparison-shaped searches ≈3% of category volume in the three US categories Sinan Isoglu (2026), First-party pull, DataForSEO Google Ads Search Volume endpoint · DFS-WTP-C4
  • B Comparison-shaped share in German categories is higher and noisier: 2.7%, 9.0%, 19.4% Sinan Isoglu (2026), First-party pull, DataForSEO Google Ads Search Volume endpoint · DFS-WTP-C5
  • C Price-shaped share is higher in all three German categories than in the matching US categories Sinan Isoglu (2026), First-party pull, DataForSEO Google Ads Search Volume endpoint · DFS-WTP-C6

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

Related exhibits