Figure 118 Oct 2026From “What is a market entry strategy?”

Where the largest firms sold in 2001

Of 365 of the largest firms classified by their 2001 sales, 320 sold mainly in their home region and nine met the authors' test for global.

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Figure 1Where the largest firms sold in 2001

Source: Rugman and Verbeke (2004), Table 1, p. 7: classification of the 500 largest firms by the regional distribution of their 2001 sales across North America, Europe and Asia; 365 firms classified. Home-region oriented: at least 50% of sales in the home region. Bi-regional: at least 20% in each of two regions, under 50% in any one. Host-region oriented: over 50% in a region other than home. Global: at least 20% in each of the three regions, under 50% in any one.

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From the essay

Go-to-market strategy

What is a market entry strategy?

A market entry strategy decides where, how and when a firm enters. In 2001, most of the largest firms sold mainly in their home region.

18 Oct 2026

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APA 7

Isoglu, S. (2026). Where the largest firms sold in 2001 [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig01/

BibTeX

@misc{isoglu-2026-what-is-a-market-entry-strategy-fig01,
  author = {Isoglu, Sinan},
  title = {{Where the largest firms sold in 2001}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig01/},
  note = {From the essay {What is a market entry strategy?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-market-entry-strategy-fig01.png" alt="Figure 1: Where the largest firms sold in 2001" width="3200" height="2400">
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  <figcaption>Figure 1: Where the largest firms sold in 2001. Source: Rugman and Verbeke (2004), Table 1, p. 7: classification of the 500 largest firms by the regional distribution of their 2001 sales across North America, Europe and Asia; 365 firms classified. Home-region oriented: at least 50% of sales in the home region. Bi-regional: at least 20% in each of two regions, under 50% in any one. Host-region oriented: over 50% in a region other than home. Global: at least 20% in each of the three regions, under 50% in any one. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig01/">View exhibit</a>.</figcaption>
</figure>