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Table 6From “Value-based pricing is a capability before it is a number”

How should value-based pricing governance work?

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Table 6How should value-based pricing governance work?

Governance objectAccountable ownerLocal controlEscalation trigger
Value promiseProduct or commercial ownerVersioned promise with beneficiary and event.Promise changes after negotiation begins.
Value evidenceEvidence owner or analystSource, population, baseline, and uncertainty fields.Evidence cannot support the stated decision.
Price and exceptionPrice authorityPrice object, reference, concession, and reason.Exception exceeds the locally approved boundary.
Delivery obligationDelivery or customer-success ownerAcceptance event, owner, date, and outcome record.Expected value cannot be observed after purchase.
Financial reconciliationFinance ownerRevenue, contribution, cost-to-serve, and cash boundaries.Operating signal and P&L line no longer refer to the same scope.
Review and retirementCommercial governance ownerDecision, disconfirmation, next review, and retirement rule.A failed assumption remains active without disposition.

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). How should value-based pricing governance work? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig06/

BibTeX
@misc{isoglu-2026-value-based-pricing-is-a-capability-fig06,
  author = {Isoglu, Sinan},
  title = {{How should value-based pricing governance work?}},
  year = {2026},
  howpublished = {Table 6, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig06/},
  note = {From the essay {Value-based pricing is a capability before it is a number}}
}
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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig06/">
    <img src="https://isoglu.com/social/isoglu-2026-value-based-pricing-is-a-capability-fig06.png" alt="Table 6: How should value-based pricing governance work?" width="3200" height="2400">
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  <figcaption>Table 6: How should value-based pricing governance work?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig06/">View exhibit</a>.</figcaption>
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