← Every exhibit

Figure Figure 1 Growth that compounds

The allocation sheet

Four rows, one leadership hour. The third column is the one that has usually never been said out loud.

A four-row worksheet for declaring, per commercial asset, where it sits, which of the three people-risks the design accepts, and what is deliberately paid to hold it.THE ASSETA capability, a client book, amethod: one per row.WHERE IT SITSPerson, product, orprocess: today, notideally.THE EXPOSURE WE HOLDLeaves · unverifiable· shares rent: the oneyou accept.WHAT WE PAY ON PURPOSETies, content production,observation time, comp: name it.An unchosen allocation is still an allocation. Answers here are the team’s own judgement: the exposure is real either way.The sheet stays internal.

Reference & Evidence

Source: Author’s own worksheet.