Figure 225 Jul 2026From “When a proven playbook meets a new market.”

The ten doors

One column is the whole exercise: what actually opened the door, not the campaign it was attributed to afterwards. The count of yeses in the third column is what the playbook is worth abroad.

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Figure 2The ten doors

Source: Author's own worksheet.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-proven-playbook-new-market-fig03.png

From the essay

Go-to-market strategy

When a proven playbook meets a new market.

The motion that worked at home crosses the border intact. The market position it was quietly standing on does not, and that is the whole problem.

25 Jul 2026

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This exhibit belongs to an essay: the numbers live here, the argument lives there.

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APA 7

Isoglu, S. (2026). The ten doors [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-proven-playbook-new-market-fig03/

BibTeX

@misc{isoglu-2026-proven-playbook-new-market-fig03,
  author = {Isoglu, Sinan},
  title = {{The ten doors}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-proven-playbook-new-market-fig03/},
  note = {From the essay {When a proven playbook meets a new market.}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-proven-playbook-new-market-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-proven-playbook-new-market-fig03.png" alt="Figure 2: The ten doors" width="3200" height="2400">
  </a>
  <figcaption>Figure 2: The ten doors. Source: Author&#39;s own worksheet. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-proven-playbook-new-market-fig03/">View exhibit</a>.</figcaption>
</figure>