Table 31 Sept 2026From “New-product success factors are context-dependent”

Why must product development success claims always specify market and regulatory context?

Table 3Why must product development success claims always specify market and regulatory context?

Before transfer	Required check
Construct	Does the current team mean the same thing by the factor and by success?
Product setting	Is the product category and development stage comparable?
Market setting	Are competition, customer expectations, and adoption conditions comparable?
Method	Does the evidence use a design that can answer the current decision?
Time	Could the factor's value have changed as the practice became common?
Cost	What would acting on the estimate require, and what is the counterfactual?

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

New-product success factors are context-dependent

New-product success factors are not permanent coefficients: updated meta-analysis shows weaker effects and context and method moderators.

1 Sept 2026

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Isoglu, S. (2026). Why must product development success claims always specify market and regulatory context? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-new-product-success-factors-are-context-dependent-fig03/

BibTeX

@misc{isoglu-2026-new-product-success-factors-are-context-dependent-fig03,
  author = {Isoglu, Sinan},
  title = {{Why must product development success claims always specify market and regulatory context?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-new-product-success-factors-are-context-dependent-fig03/},
  note = {From the essay {New-product success factors are context-dependent}}
}

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