← Every exhibit

Table Table 1 Revenue operations & AI

The NRR formula with its boundaries restored

The percentage is the last step. The boundaries are the metric.

TermIncludeDecide before calculating
Starting cohortCustomers eligible at the beginning of the windowCustomer status, product scope and acquisition treatment
Starting revenueRecurring revenue attributed to that cohortContracted, recognised, subscription, usage or total recurring basis
ChurnRevenue removed because the customer leavesFull account, product, region and timing treatment
ContractionRevenue lost while the customer remainsDowngrade, seat reduction, usage decline and price change
ExpansionAdditional revenue from the starting cohortCross-sell, upsell, price increase and usage growth
ExclusionsItems intentionally left outAcquisitions, currency, credits, services and one-time items

Swipe or scroll horizontally if the table is wider than your screen.

Cite Embed

Reference & Evidence

Source: Author's operating worksheet, aligned with the disclosure and cohort-definition issues in the cited SEC guidance and public filing review.

Related exhibits