← Every exhibit
One LTV:CAC ratio, three cash paths
The ratio is identical. The funding risk and the evidence required are not.
| Illustrative path | Forecast LTV | CAC | LTV:CAC | What the ratio hides |
|---|---|---|---|---|
| Fast recovery, early churn | 300 | 100 | 3.0x | Most value arrives before a short life ends |
| Slow recovery, durable expansion | 300 | 100 | 3.0x | Cash is tied up longer, but the relationship may be stronger |
| Mixed cohort, concentrated expansion | 300 | 100 | 3.0x | A few expansions carry the average |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Author's illustrative worksheet. The values are constructed to show why a ratio cannot stand in for timing.