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Table 9From “Acquisition growth loops need a declared entry event”

What counts as evidence for a growth-loop decision?

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Table 9What counts as evidence for a growth-loop decision?

Evidence typeIt can supportIt cannot support aloneMinimum fields
DescriptiveAn action, transfer, cost, or state was observed.Demand, profit, or causality.Unit, event, period, and source.
ComparativeTwo declared paths differ.That the loop caused the difference.Eligibility, comparison, timing, and uncertainty.
CausalA specified effect under a defensible design.A universal loop coefficient or growth result.Exposure, comparison, outcome, horizon, and assumptions.
DeliveryThe promised referral or transfer path was delivered.That delivery created revenue.Promise, recipient, workflow, reviewer, and date.

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). What counts as evidence for a growth-loop decision? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig09/

BibTeX
@misc{isoglu-2026-growth-loops-need-a-declared-entry-event-fig09,
  author = {Isoglu, Sinan},
  title = {{What counts as evidence for a growth-loop decision?}},
  year = {2026},
  howpublished = {Table 9, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig09/},
  note = {From the essay {Acquisition growth loops need a declared entry event}}
}
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  <figcaption>Table 9: What counts as evidence for a growth-loop decision?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-growth-loops-need-a-declared-entry-event-fig09/">View exhibit</a>.</figcaption>
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