Table 9From “Acquisition growth loops need a declared entry event”
What counts as evidence for a growth-loop decision?
Table 9What counts as evidence for a growth-loop decision?
| Evidence type | It can support | It cannot support alone | Minimum fields |
|---|---|---|---|
| Descriptive | An action, transfer, cost, or state was observed. | Demand, profit, or causality. | Unit, event, period, and source. |
| Comparative | Two declared paths differ. | That the loop caused the difference. | Eligibility, comparison, timing, and uncertainty. |
| Causal | A specified effect under a defensible design. | A universal loop coefficient or growth result. | Exposure, comparison, outcome, horizon, and assumptions. |
| Delivery | The promised referral or transfer path was delivered. | That delivery created revenue. | Promise, recipient, workflow, reviewer, and date. |
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Source: Table from this essay. Sources and interpretation are given in the article.

From the essay
Growth that compounds
Acquisition growth loops need a declared entry event
An acquisition growth loop is measurable only when action, transfer, eligibility, reward cost, and the next outcome are defined under one boundary.
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