Table 3From “Acquisition growth loops need a declared entry event”
How should a team interpret a growth loop?
Table 3How should a team interpret a growth loop?
| Observed signal | Reading allowed | Next inspection | Interpretation not allowed |
|---|---|---|---|
| Participant action | A named participant performed a recorded action. | Identity, eligibility, and time. | That the action created demand. |
| Transfer | A recipient or channel received the output. | Acceptance, duplication, and ownership. | That the recipient converted. |
| Next-entry eligibility | A distinct unit meets the declared entry rule. | Population boundary and exclusion rule. | That the loop compounds automatically. |
| Reward or cost | A declared incentive or channel cost was incurred. | Payer, timing, and cost grain. | That reward caused referral or profit. |
| Outcome | A later state was observed in the declared window. | Comparison, margin, and horizon. | That the loop caused the outcome. |
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Source: Table from this essay. Sources and interpretation are given in the article.

From the essay
Growth that compounds
Acquisition growth loops need a declared entry event
An acquisition growth loop is measurable only when action, transfer, eligibility, reward cost, and the next outcome are defined under one boundary.
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