Table 220 Aug 2026From “CAC payback is a cash calendar”

Read payback with its risk columns

The review protects the cash calendar from becoming a forecast of best-case contribution.

Table 2Read payback with its risk columns

Payback line	What the headline number says	What to check beside it
Acquisition cost	The cohort cost this much to win	Fully loaded cost and payment timing
Monthly contribution	The customer produces this much now	Support, usage and delivery cost after go-live
Expansion	Future revenue improves the forecast	Whether expansion was earned and when
Churn	The cohort stays long enough in aggregate	Distribution, early churn and concentration
Cash	The model recovers cost by month t	Invoice, collection and working-capital timing

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Source: Author's review worksheet for cohort payback. The prompts are operating controls, not statistical estimates.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-cac-payback-is-a-cash-calendar-fig02.png

From the essay

Revenue operations & AI

CAC payback is a cash calendar

CAC payback period is the time needed to recover acquisition cost from contribution margin. Make the margin, cohort and cash boundary explicit.

20 Aug 2026

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APA 7

Isoglu, S. (2026). Read payback with its risk columns [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-cac-payback-is-a-cash-calendar-fig02/

BibTeX

@misc{isoglu-2026-cac-payback-is-a-cash-calendar-fig02,
  author = {Isoglu, Sinan},
  title = {{Read payback with its risk columns}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-cac-payback-is-a-cash-calendar-fig02/},
  note = {From the essay {CAC payback is a cash calendar}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-cac-payback-is-a-cash-calendar-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-cac-payback-is-a-cash-calendar-fig02.png" alt="Table 2: Read payback with its risk columns" width="3200" height="2400">
  </a>
  <figcaption>Table 2: Read payback with its risk columns. Source: Author&#39;s review worksheet for cohort payback. The prompts are operating controls, not statistical estimates. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-cac-payback-is-a-cash-calendar-fig02/">View exhibit</a>.</figcaption>
</figure>