Table 119 Aug 2026From “Brand polarization in virtual worlds”

Seven branded spaces and their study role

The seven selected spaces form a bounded case set, not a ranking or a sample of all branded Roblox experiences.

Table 1Seven branded spaces and their study role

Branded space	Role in the study
Vans World	A skatepark experience in which street-culture identity and activity could be read together
NikeLand	A branded space centred on customization, interaction and virtual product cues
Squishmallows	A warm, comfort-oriented experience that made audience fit especially visible
Hot Wheels Open World	A free-roaming racing experience built around a thrill-seeking brand identity
Nerf Strike	An action-oriented experience using branded blasters as part of play
Gucci Garden	A high-fashion presentation whose aesthetic and setting tested expectation fit
Amazon's Trip Around the Blox	A brand-centred tour whose educational and promotional purposes competed for attention

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Source: Author's synthesis from the submitted 2023 thesis and its public-material archive.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-brand-polarization-in-virtual-worlds-a-netnographic-analysis-of-roblox-fig01.png

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Each line names a claim related to this exhibit, its source, and how it was checked.

B SI23-C1 The study examined seven selected branded Roblox spaces over ten weeksSubmitted Isoglu (2023) bachelor thesis, method and findings
B SI23-C2 The selected cases were Vans World, NikeLand, Squishmallows, Hot Wheels Open World, Nerf Strike, Gucci Garden and Amazon's Trip Around the BloxSubmitted Isoglu (2023) bachelor thesis, findings
B SI23-C6 Vans World and NikeLand show brand-fit or interaction-value readings alongside branding-over-gameplay or advertisement-like readingsSubmitted Isoglu (2023) bachelor thesis, findings
B SI23-C7 Squishmallows exposes audience-fit variation without a demographic inferenceSubmitted Isoglu (2023) bachelor thesis, findings and limitations
B SI23-C8 Hot Wheels Open World and Nerf Strike connect brand identity to activity while showing value or depth frictionSubmitted Isoglu (2023) bachelor thesis, findings
B SI23-C9 Gucci Garden and Amazon's Trip Around the Blox expose expectation and promotional-fit tensionsSubmitted Isoglu (2023) bachelor thesis, findings
B SI23-C10 The study is a purposive qualitative case account and not a representative or causal estimateSubmitted Isoglu (2023) bachelor thesis, method and limitations

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

From the research bench

Brand polarization in virtual worlds

A revised web edition of a 2023 Roblox netnography examines how brand integration, player value and audience expectations shape divergent reactions.

19 Aug 2026

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APA 7

Isoglu, S. (2026). Seven branded spaces and their study role [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-brand-polarization-in-virtual-worlds-a-netnographic-analysis-of-roblox-fig01/

BibTeX

@misc{isoglu-2026-brand-polarization-in-virtual-worlds-a-netnographic-analysis-of-roblox-fig01,
  author = {Isoglu, Sinan},
  title = {{Seven branded spaces and their study role}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-brand-polarization-in-virtual-worlds-a-netnographic-analysis-of-roblox-fig01/},
  note = {From the essay {Brand polarization in virtual worlds}}
}

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