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Seven branded spaces and their study role
The seven selected spaces form a bounded case set, not a ranking or a sample of all branded Roblox experiences.
| Branded space | Role in the study |
|---|---|
| Vans World | A skatepark experience in which street-culture identity and activity could be read together |
| NikeLand | A branded space centred on customization, interaction and virtual product cues |
| Squishmallows | A warm, comfort-oriented experience that made audience fit especially visible |
| Hot Wheels Open World | A free-roaming racing experience built around a thrill-seeking brand identity |
| Nerf Strike | An action-oriented experience using branded blasters as part of play |
| Gucci Garden | A high-fashion presentation whose aesthetic and setting tested expectation fit |
| Amazon's Trip Around the Blox | A brand-centred tour whose educational and promotional purposes competed for attention |
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Reference & Evidence
Source: Author's synthesis from the submitted 2023 thesis and its public-material archive.
Each line is a claim from the register this journal publishes against, resolved from the register at build time.
- B The study examined seven selected branded Roblox spaces over ten weeks Submitted Isoglu (2023) bachelor thesis, method and findings ·
SI23-C1 - B The selected cases were Vans World, NikeLand, Squishmallows, Hot Wheels Open World, Nerf Strike, Gucci Garden and Amazon's Trip Around the Blox Submitted Isoglu (2023) bachelor thesis, findings ·
SI23-C2 - B Vans World and NikeLand show brand-fit or interaction-value readings alongside branding-over-gameplay or advertisement-like readings Submitted Isoglu (2023) bachelor thesis, findings ·
SI23-C6 - B Squishmallows exposes audience-fit variation without a demographic inference Submitted Isoglu (2023) bachelor thesis, findings and limitations ·
SI23-C7 - B Hot Wheels Open World and Nerf Strike connect brand identity to activity while showing value or depth friction Submitted Isoglu (2023) bachelor thesis, findings ·
SI23-C8 - B Gucci Garden and Amazon's Trip Around the Blox expose expectation and promotional-fit tensions Submitted Isoglu (2023) bachelor thesis, findings ·
SI23-C9 - B The study is a purposive qualitative case account and not a representative or causal estimate Submitted Isoglu (2023) bachelor thesis, method and limitations ·
SI23-C10
Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.